TIGO Tanzania has announced a partnership with Facebook in which all its customers in the country will get free access to Facebook services in English and a new Kiswahili version through their mobile handsets. It is the first time that Facebook will be free on any mobile network in East Africa, according to Tigo General Manager Diego Gutierrez.
Speaking at the launch of the partnership in Dar es Salaam, Gutierrez said: “What this partnership means is that Tigo customers can, for the first time, access Facebook through their handsets without incurring any data charges and connect with the social media network’s two millions of users in Tanzania and its 1.2 billion users worldwide.
“It is the first time any major social media company has made a version in Kiswahili the national language spoken by Tanzanians and majority of the people in East, Central and Southern African region.
“Facebook has been a fantastic driver of data on mobile networks. With this unique partnership, we are making Tigo stand out from the crowd and giving many customers their first taste of the internet and social media, including in Kiswahili. That’s what creating the digital lifestyle is all about, and it reinforces our strategy to encourage more Tigo customers to use data as part of their daily communications activity,” Gutierrez said.
The strategic partnership is part of Facebook’s recent Internet.org initiative launched by the company’s founder, Mark Zuckerberg.
“The new service will open new frontiers to Tanzanians and to other Kiswahili speakers by offering them new business, educational and other socio-economic opportunities across the world,” Gutierrez said.
Apart from the five East African Community member states, Kenya, Tanzania, Uganda, Rwanda and Burundi, Kiswahili is also spoken in parts of Malawi, Somali, Zambia, the Democratic Republic of Congo and Mozambique.
With this launch Tanzania, a country recognised for being the cradle of Kiswahili language, becomes the first in the region to showcase this language globally.
This is the second time that Facebook and Millicom have partnered following the joint launch of free mobile access to Facebook with Tigo Paraguay in December 2013 and the service’s launch in the historical native Guarani language there.
Nicola D’ Elia, Facebook Director for International Growth and Partnerships, commented: “We’re excited to be working with Tigo again to give more people in Tanzania the ability to share and connect free of data charges across Facebook apps and mobile website, and now in the traditional language of Kiswahili.”