High potential Market For Technology Companies

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SPEAKERS at last month’s 5th annual Global Technology conference organised by DHL in Dubai were unanimous in their praise for the opportunities presented by Africa for technology companies. Under the theme, Connecting Markets, Trends & People, the conference hosted some 300 delegates from leading global technology companies, for a three-day programme of plenary sessions and workshops. Topics covered included the latest trends, innovations and solutions impacting the technology supply chain and focusing on the Middle East and Africa as key regions of interest with high growth potential.

The “Rise of Africa” plenary session and several workshops set out to explore the potential of and expectations for the African continent, with discussions on how to best navigate existing challenges and trade barriers and tap into growth.

The founder and CEO of Mara Group, Ashish Thakkar, gave conference delegates interesting and thought-provoking insights with his keynote themed Inspiring Africa: Capturing Chances. The CEO of Konga, Sim Shagaya, and CEO of Paga, Tayo Oviosu, made the case for doing business in Africa, advising companies to move beyond negative media reportage and become familiar with African countries on the ground in order to explore and tap into the tremendous potential that exists.

Experts predict continued strong growth in the technology sector across Africa, with savvy entrepreneurs such as Shagaya and Oviosu leading the way in e-commerce and mobile payments, and technology segments such as mobile phones still growing at a rapid pace. It is predicted that internet usage on mobile phones will increase 20-fold in the next five years in Africa, which is double the rate of growth in the rest of the world.

Delegates learnt about African consumers’ preferences, such as paying retailers via mobile phone rather than cash and an increasing appetite for well-priced mobile devices, fuelled by a rapidly growing middle class. Discussions were also held around Africa’s potential for becoming a manufacturing destination for technology goods.

The President of the Global Technology Sector at DHL, Rob Siegers, said: “The technology sector is a highly dynamic industry and the pace of change is rapid. We currently see two distinct trends: the advance of new technologies, such as the Internet of Things, big data, cloud computing and others which are changing business models as technology companies are looking to enhance their products by building services around them – and an increasing focus on tapping into growth in emerging nations While growth is slowing in some of traditional markets, emerging nations are gaining importance for technology companies, and Africa is of particular interest to many of our customers.

“At this year’s conference, we aimed to connect customers with experts who are already successfully running their businesses in Africa. Our plenary sessions and workshops were tailored to give unique insights into doing business on the continent and facilitate knowledge sharing and networking.”

The Managing Director of DHL Express for sub-Saharan Africa, Charles Brewer, noted: “We had a team of logistics experts from across Africa on hand to facilitate knowledge sharing and networking, demonstrating that DHL is a strong partner to the technology sector across the continent. We have been in Africa for 37 years and are well positioned to support customers with their end-to-end supply chains and tailor-made logistics solutions to help them overcome challenges and tap into the continent’s tremendous growth opportunities.”